Albania leads region for media turnover as figure reached stunning 150m euro in 2017: AMA Head

The market of audiovisual media in Albania is considered as a leader in the region in terms of annual turnover and performance, but there is still room for development.

During the presentation of the annual report to the Parliamentary Committee of Education and Media, the Head of the Audiovisual Media Authority in Albanian Gentian Sala revealed that the annual turnover of all the media operating in Albania amounts to 150 million euros, noting that there is a positive performance regarding the process of digitalization.

While answering to MPs’ questions, Sala stressed that media piracy continues to be a persisitng problem, albeit reduced and there has been an increasing awareness in place.

Currently, the biggest problem is the online media, and the government is expected to impelement a range of measures to tackle the problems that arise from this relativiley new form of media .

The 2017 report marks the first time that AMA has accurate data on the media and their number of employees, while the year was characterized by a good management of income and currently this institution is entirely self-financing.

SCAN

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