What makes Albania attractive? – The Vienna Institute gives the opinion of 3500 German companies
The Vienna Institute for International Economic Studies has published an extended report on the golden opportunity that countries in the region, including Albania, already have to attract foreign companies. The report also comes in the form of a survey of over 3,500 German companies.
But what does Albania and other countries in the region offer for these companies? 71% of those companies that have decided to invest in our country say that the main reason has been the opportunity for a new market. This percentage is the highest among all other countries in the region. Factors such as geographical location and low wages are estimated at 14% each.
In terms of the negative aspects of coming to Albania, the German companies surveyed rank in the first place, with 6.4 points weak support from the government, as incentive schemes. Even weak governance and institutions, including the rule of law or corruption, receive high marks in terms of issues. The geographical location, meanwhile, receives the lowest score as a problem, which makes Albania the favorite in the region by foreign companies in this regard.
Regarding the barriers faced by local companies, about 36% of them say that the inability to offer the same standards and quality is a major problem. This percentage is the highest among the countries of the region.
A survey was also conducted on local companies in the region. Asked about the cooperation with foreign companies, in Albania only 40% of them say that they have a partnership. This is the second lowest rate in the region, with Kosovo being the last, with only 25%.
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